Which came first: the job ad or the resume? In this Inside HigherEd article, contributor Julia McAnallen, argues that a jobseeker's resume must be tailored for the individual job. While most applicants mass e-mail a "one-size-fits-all" resume and cover letter, McAnallen shows how that may be hurting your chances of a call back. By deconstructing the job ad composition, this article illustrates how minor language revisions can lead to impactful employment results. Read "Anatomy of a Job Ad" to learn expert advice and other strategic tips when applying to your next employment opportunity.