Postdoc Career Advancement: Marketing Your Value

No matter what job you are in and what career you choose, you will always have to market yourself and “sell” your ideas – you will have to appropriately and clearly articulate what your innovations are (whether they are technical or business in nature or both) and how they will inject value in to your organization. You will have to stay on message and communicate your mission in terms of the overarching goals of the group, department, university or company, and judiciously elucidate your well-researched explanation of the return on the investment that your stakeholders can expect. In this webinar, we will delve into the strategies that postdocs can utilize to communicate your ideas and brand (your promise of value) in such a way that your constituents and potential employers want to learn more and can visualize how your innovative attitude will benefit them. In marketing yourself appropriately you will be able to find and mine new and potentially hidden opportunities for career advancement. Remember: marketing and self-promotion are not dirty! They are honorable actions that scientists and engineers do everyday, and this webinar will show you how to strategically communicate your value in appropriate ways and through appropriate channels to help you land your dream job! Go Postdocs!